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Bliss Energetics

Bliss Energetics Super-Remineralising Toothpaste – Fluoride-Free Formula

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Product Details

Smooth, creamy, and gently refreshing, this toothpaste brings together 20% coral-sourced micro-hydroxyapatite with a carefully chosen blend of oils and botanicals. The result is a luxurious, mineral-rich paste that feels soft on the teeth and kind to the mouth — no foaming agents, no fluoride, no synthetic preservatives.

Already a customer favourite in the US, where it’s rated 4.6 stars across 200+ reviews, this blend is now available locally in Australia.

Choose from Mint, Orange, or Plain and turn an everyday routine into a moment of care for yourself and your family.

Please note: Born Primal is not affiliated with or endorsed by Bliss Energetics. We simply stock a curated selection of Bliss Energetics Australia products for convenient, local access.

Benefits
  • Fluoride-free & glycerin-free – A natural alternative without the additives many families prefer to avoid.
  • Kid-friendly formula – Safe to swallow in small amounts (because let’s face it, kids don’t always spit perfectly).
  • Supports a balanced oral environment – Crafted with oils and botanicals traditionally used to help maintain freshness and harmony in the mouth.
  • Daily-use gentle – Creamy and non-abrasive, designed to clean without stripping.
  • Pure & intentional – Made in small batches with carefully chosen ingredients, free from synthetic preservatives and foaming agents.
Ingredients

Sesame oil, *ozonated coconut oil, kokum butter, calcium carbonate, beeswax, castor oil, **coral, **pearl, non-nano natural hydroxyapatite, theobromine, slippery elm, hadjod, *oatstraw, *anantamul, drynaria, *rose, *manjistha, kalmegh, *neem, nettle, teasel root, *triphala, miswak, eucommia, rehmannia, *arjuna, *shavegrass, *echinacea, white oak bark, *turmeric, *cardamom, *licorice, clove, **shilajit.

Flavour options: *peppermint & spearmint essential oils (mint), *orange essential oil (orange).

*Organic | **Wildcrafted

Directions for use
  • Scoop a pea-sized amount onto your toothbrush.
  • Gently and thoroughly brush teeth until smooth and clean.
  • Repeat twice daily.

Use within 3 months of opening.

Returns & Warranty

Due to the nature of our products, perishable goods and ingestible items (such as gummies and supplements) cannot be returned once opened. We do make exceptions on unopened bags of gummies if the return is initiated within 10 days of receiving your order. Return postage is the responsibility of the customer.

If your order arrives damaged, incorrect, or incomplete, please contact us hello@bornprimal.com.au and we’ll make it right.


FAQs

Who is this for?

This toothpaste is suited for:

  • Adults and kids looking for a gentle daily-use toothpaste.
  • People who prefer a fluoride-free, glycerin-free formula.
  • Families who value a natural, botanical-rich approach to oral care.
How do I use it?
  • Scoop a pea-sized amount onto your toothbrush.
  • Gently and thoroughly brush teeth until smooth and clean.
  • Repeat twice daily.

Use within 3 months of opening.

Do you use nano HA?

No. Only 100% micro-hydroxyapatite is used, derived from fossilised coral.

Why don’t you use nano HA?

Micro-hydroxyapatite was chosen as it is effective and stays in a natural particle size. Nano HA is so small it requires an electron microscope to see, and some concerns exist about particles that tiny moving into areas of the body they shouldn’t. After testing both nano and micro HA, no extra benefit was found with nano, so the safer option felt best.

What exactly is this product?

This is Bliss Energetics’ best-selling US toothpaste formula, now available in Australia. It’s a creamy, mineral-rich paste made with 20% coral-sourced micro-hydroxyapatite, nourishing oils, and a wide spectrum of botanicals.

It’s designed as a gentle, non-abrasive alternative to conventional pastes, made in small batches with organic and wildcrafted ingredients.

Do you test for contaminants?

Yes. Certificates of Analysis (COAs) are available on the brand’s product purity page. Testing is done on both raw ingredients and finished products.

Are your products safe for kids?

Yes, unless there is a specific allergy to an ingredient. Topical products use food- and pharmaceutical-grade ingredients in safe amounts. These products are generally avoided for babies not yet eating solid food.

Is it free from additives or fillers?

Yes. Bliss Energetics Super-Remineralising Toothpaste is made with 100% natural, food-grade ingredients. It contains no preservatives, synthetic foaming agents, or unnecessary fillers.

Do your products have preservatives?

No. These products are made without chemical preservatives. Some herbs are included that naturally help discourage bacterial growth, but jars should be kept clean and water should never be introduced, as this can allow mould.

Should I dip my toothbrush in the jar?

It’s best not to, as introducing water could cause mould.

Can I spit the toothpaste down the sink?

It’s recommended to spit into the rubbish bin to avoid any chance of clogging pipes.

How do I clean the toothpaste out of my toothbrush?

Because the toothpaste is oil-based, it may cling more than standard pastes. Washing with soap or very hot water works best. Replacing toothbrushes regularly is also encouraged.

What makes super-remineralising toothpaste special?

This formula contains a high concentration of coral-sourced micro-hydroxyapatite (20%), combined with sesame oil, ozonated coconut oil, and a wide range of botanicals. It’s oil-based, which gives it a creamy texture and allows minerals and herbs to be evenly carried across the mouth.

Unlike many conventional pastes, it is fluoride-free, glycerin-free, preservative-free, and made in small batches with organic and wildcrafted ingredients.

Do you need to rinse after brushing with the toothpaste?

Rinsing isn’t required. This formula is a concentrate, so only a small amount is needed. Because it isn’t abrasive, brushing twice may be helpful when teeth feel particularly dirty. After brushing, teeth should feel smooth and slippery.

Where is the Hydroxyapatite sourced and its percentage?

Hydroxyapatite comes from fossilised coral from Japan (no living coral is harmed). Formulas contain 20% HA.

Are your products safe for breastfeeding/pregnant women?

Topical products are generally considered fine since only trace amounts would be ingested. Internal blends are best avoided unless cleared with a practitioner. Some prefer to begin with very small amounts to check for sensitivities.


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